The São Paulo 70th Anniversary Jersey is based on the club's traditional colours (red, white and black) .
After appointing Adriano as the new sales director, Brasil decided to celebrate the 70th anniversary of the brand's foundation, precisely on 18 August 1949 in Herzogenaurach. For this special date a brand new jersey was created for one of the most historic Brazilian teams, São Paulo. The shirt, worn by Dani Alves for the shooting campaign, will not be part of the club's match kits, but will be used only as a pre-match jersey, thus supporting the recent trend that concerns original and unique creations for the training jerseys.